How to Write an Irresistible Short- Term Rental Listing Description!
Your short-term rental listing description is your first chance to grab a potential guest’s attention and convince them to book. It’s not just about listing amenities, it’s your opportunity to tell a story, highlight what makes your property special, and create excitement.
A compelling listing can increase bookings, attract your ideal guests, and help you stand out from the competition.
Let’s walk through exactly how to craft an irresistible listing that turns browsers into booked guests.
1. Craft an Attention-Grabbing Title
Your title is the first thing potential guests see in search results, so it needs to be descriptive, enticing, and unique. A generic title like “Cozy Apartment in Downtown” won’t stand out. Instead, highlight what makes your space special.
Tips for an Effective Title:
Use descriptive words – Think luxury, charming, spacious, stylish.
Highlight key features – A hot tub, ocean view, or rooftop patio can be a major selling point.
Keep it under 50 characters – Shorter titles are easier to read on mobile.
Examples of Great Short-Term Rental Titles:
“Chic Loft with Skyline Views & Private Balcony”
“Romantic Cabin Retreat | Hot Tub & Mountain Views”
“Bright & Modern Beachfront Condo | Steps to Sand”
2. Hook Guests with a Captivating First Line
Once guests click on your listing, the first sentence should immediately draw them in. Instead of stating the obvious (“Welcome to my short-term rental”) or listing basic facts, use storytelling to help them picture their stay.
Example Openers:
“Wake up to breathtaking ocean views and fall asleep to the sound of waves in this modern beachfront escape.”
“Step into a cozy, sunlit retreat where mid-century charm meets modern comfort.”
Unwind in your private hot tub under a canopy of stars after a day of wine tasting in Napa Valley.”
3. Highlight Your Unique Selling Points
Every short-term rental has something special, whether it’s a stunning location, a beautifully designed interior, or standout amenities. Identify what makes your listing different and emphasize those features.
Key Features to Highlight:
Location Perks – Near the beach, downtown, hiking trails, or major attractions.
Amenities – Hot tub, pool, fireplace, fast Wi-Fi, pet-friendly features.
Design & Style – Modern, rustic, boho, minimalistic.
Experiential Features – Perfect for couples, families, remote workers.
Example:
“This stylish, sun-drenched loft is just steps from the best restaurants and shops in the city. Enjoy a morning espresso on your private balcony, then explore the vibrant arts district just around the corner.”
4. Describe the Space in Detail (Without Overwhelming Guests)
Give guests a clear picture of your home, but make it easy to skim. Instead of long paragraphs, break your description into sections.
Suggested Structure:
Living Area – Describe the ambiance (cozy, airy, stylish) and key furnishings.
Kitchen/Dining – Mention if it’s fully equipped, has a coffee bar, or a dining space.
Bedrooms – Highlight bed sizes, luxury linens, and blackout curtains.
Bathrooms – Spa-like features, rainfall shower, or high-end toiletries.
Outdoor Space – Patio, fire pit, hammock, BBQ grill, garden.
Extras – Smart TV, workspace, pet-friendly features.
Example:
“The open-concept living area is flooded with natural light, featuring a plush sectional sofa, a 55-inch Smart TV with Netflix, and a cozy reading nook by the fireplace. The fully stocked kitchen has everything you need to cook gourmet meals, including stainless steel appliances, a Nespresso machine, and a breakfast bar with seating for two.”
5. Sell the Experience, Not Just the Space
Guests aren’t just booking a place to sleep—they’re booking an experience. Use sensory language and storytelling to help them imagine their trip.
Example of Selling the Experience:
Instead of: “Our home has a pool and hot tub.”
Try: “Sip a glass of wine as you soak in the private hot tub, surrounded by twinkling string lights and mountain views.”
Instead of: “We have a fully stocked kitchen.”
Try: “Start your morning with a fresh espresso from our Nespresso machine, then enjoy a home-cooked breakfast in the sunny dining nook.”
6. Include a Warm Welcome Message
A friendly, inviting tone makes your listing feel more personal and welcoming. Let potential guests know you’re excited to host them.
Example:
“We love hosting travelers from around the world and are happy to provide personalized recommendations for restaurants, hikes, and must-see spots! Whether you’re here for a relaxing retreat or an adventure-filled getaway, we want your stay to be unforgettable.”
7. Clearly Outline House Rules & Important Details
Setting clear expectations upfront can prevent misunderstandings and negative reviews.
Must-Include Details:
Check-in/out times
Pet policy
Quiet hours
Parking information
Smoking policy
Example:
“Please note: This is a pet-friendly home, but we kindly ask that pets stay off the furniture. Check-in is from 3 PM, and check-out is by 11 AM. We appreciate you respecting our quiet hours from 10 PM to 7 AM.”
8. End with a Strong Call to Action
Your closing statement should encourage potential guests to book.
Example:
“We can’t wait to host you! Book now and start planning your unforgettable stay in [Your City].”
9. Make It Skimmable & Easy to Read
Avoid overwhelming potential guests with a wall of text.
Keep your description reader-friendly by:
Using short paragraphs
Adding bullet points for key features
Bold important details
Final Thoughts
Writing an irresistible short-term rental listing is all about painting a picture, highlighting your home’s best features, and making guests feel excited about their stay. By crafting a compelling title, selling the experience, and using clear, engaging language, you’ll increase your bookings and attract the right guests.
Now it’s your turn!
What’s one unique feature of your short-term rental that makes it stand out?
